The Swiss Fire Gel formula is base primarily on ethanol, reducing the risk of explosions, fumes, smells and/or irritations. Easy and safe to use, your fondues will burn longer than with regular alcohol. The Gel is ideal to use in fondue fuel burners, for lighting open fires and charcoal-fueled BBQs. Swissmar has been providing quality products and service at affordable prices for more than 30 years. Swissmar has expanded their own brand of Swissmar products to include items such as raclettes, fondues, wine accessories, bamboo boards, cheese knives and accessories.? You can now find Swissmar brand products in many countries around the world.